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	Librarians Stephen Hayes L012 Mendoza College of Business 574 631-5268 shayes1@nd.edu Barbara "Pete" Pietraszewski L001D Mendoza College of Business 631-9099 bpietras@nd.edu Branch Supervisor Andrew Schmidt L002A Mendoza College of Business 631-9097 aschmid2@nd.edu

Marketing

Access to these resources is governed by license agreements which restrict use … read more


	Data, statistics and survey results Best Bets Ad$pender online Coverage: Most recent 5 years "Ad$pender monitors advertising expenditures and occurrence information for millions of brands across 18 media... view expenditure information by category, parent company, subsidiary and brand."--Training manual. Usage info: Licensed for 4 simultaneous users. Access info: ND NetID login required. Click "Logout" (upper right corner) to release for other users. ... [] Ad$pender training manual MRI plus Provides consumer magazine audience data, measuring the readership of 200+ magazines in the United States; access to Mediamark Reporter database containing summary tables of key audience and product usage data from national probability sample of 27,000 households. Usage info: Licensed for 5 simultaneous users. Access info: All users must be registered (one-time registration). Click on "Register for a free account" to begin. On subsequent use, login with your account username and password. ... [] Internet reporter tutorial Marketing fact book Coverage: Mid-year 2011 A CD-ROM based tool that allows for analysis and report creation related to purchasing behavior of U.S. retail consumers. Mergent horizon Contains company descriptions, stock price performance, and financial data. Allows users to perform industry comparisons and peer-group analyses, evaluate a company's business based on its products and services, and identify its competitors, major customers, suppliers and partners. Covers all companies actively traded on the NYSE, AMEX and NASDAQ exchanges. Usage info: Licensed for ten simultaneous users. ... [] Complete List Ad$pender online Coverage: Most recent 5 years "Ad$pender monitors advertising expenditures and occurrence information for millions of brands across 18 media... view expenditure information by category, parent company, subsidiary and brand."--Training manual. Usage info: Licensed for 4 simultaneous users. Access info: ND NetID login required. Click "Logout" (upper right corner) to release for other users. ... [] Ad$pender training manual Balance of payments statistics Database providing information on the balance of payments among countries and geographical areas of the world. Contains approximately 100,000 time series covering more than 170 countries and areas and includes all series appearing on the BOP Country Pages. Part of IMF eLibrary - Data. Access info: In "Data source" dropdown menu, select "Balance of Payments Statistics" ... [] Best's insurance reports. Life/health, United States and Canada Mode of access: Available only in the BIC (Business Information Center); one workstation only, inquire with BIC staff. Call Number: BIC GEN Electronic HG 8943 .B32 Coverage: 2005-2011 Provides access to rated evaluative descriptions of the financial performance of insurers offering life and health coverage in the U.S. and Canada. ... [] Best's insurance reports. Property/casualty, United States and Canada Mode of access: Available only in the BIC (Business Information Center); one workstation only, inquire with BIC staff. Call Number: BIC GEN Electronic HG 9655 .B561 Coverage: 2004:1, 2004:3-2007:3, 2008:2-2011:3 Provides access to rated evaluative descriptions of the financial performance of insurers offering property and casualty coverage in the U.S. and Canada. ... [] Best's key rating guide. Property/casualty and life/health, United States and Canada Mode of access: Available only in the BIC (Business Information Center); one workstation only, inquire with BIC staff. Call Number: BIC GEN Electronic HG 9765 .B464 Coverage: 2004-2007, 2009 Provides access to basic profile information, including ratings and five years of key performance data, of insurers offering life, health, property, and casualty coverage in the U.S. and Canada. ... [] Commodity trade statistics database (COMTRADE) Comtrade provides commodity trade data for all available countries and areas since 1962. Direction of trade statistics The Direction of trade statistics (DOTS) database provides figures on the value of merchandise exports and imports by trade partners, as well as area and world aggregates showing trade flows between major areas of the world. Access to monthly, quarterly and annual trade data from 1980 for about 180 countries and geographic areas. Part of IMF eLibrary - Data. Access info: In "Data source" dropdown menu, select "Direction of Trade Statistics" ... [] Easy Analytic Software Inc. (EASI) EASI data ((Easy Analytic Software Inc.), accessible through Lexis/Nexis Statistical, provides detailed consumer, sales, and industry data as well as data from Mediamark's annual "Survey of the American Consumer." Data is available for various geographic areas such as States, counties, census tracts, block groups and zip code. ... [] Frost & Sullivan research services Access to market analyses and best practices research covering growth strategies for business, from Frost & Sullivan analysts, strategists and consultants. (University Partnership Program for business schools.) ... [] Government finance statistics Provides detailed annual statistical data on revenue, expense, transactions in assets and liabilities, and stocks of assets and liabilities of general government and its subsectors as reported by member countries. Part of IMF eLibrary - Data. Access info: In "Data source" dropdown menu, select "Government Finance Statistics" ... [] International financial statistics The IFS searchable database contains approximately 32,000 time series covering more than 200 countries starting in 1948. Includes data on exchange rates, international liquidity, international banking, money and banking, interest rates, prices, production, international transactions, government accounts, and national accounts. Information is presented in country tables and in tables of area and world aggregates. Part of IMF eLibrary - Data. Access info: In "Data source" dropdown menu, select "International Financial Statistics" ... [] Marketing fact book Coverage: Mid-year 2011 A CD-ROM based tool that allows for analysis and report creation related to purchasing behavior of U.S. retail consumers. Mergent horizon Contains company descriptions, stock price performance, and financial data. Allows users to perform industry comparisons and peer-group analyses, evaluate a company's business based on its products and services, and identify its competitors, major customers, suppliers and partners. Covers all companies actively traded on the NYSE, AMEX and NASDAQ exchanges. Usage info: Licensed for ten simultaneous users. ... [] Mergent industry reports Access to comprehensive information on industries worldwide. Access info: Click on tab "Report Search" Mintel oxygen Market research reports covering US and international marketplaces in the CPG/FMCG, financial services, media, retail, leisure and industrial space. Reports combine data and analysis of the competitive landscape, market-share analysis and consumer profiles. Usage info: Licensed for 20 simultaneous users. Access info: At login you will be asked to read CONDITIONS OF USE--ACADEMIC and click the "I Agree" button" to access the product. ... [] MRI plus Provides consumer magazine audience data, measuring the readership of 200+ magazines in the United States; access to Mediamark Reporter database containing summary tables of key audience and product usage data from national probability sample of 27,000 households. Usage info: Licensed for 5 simultaneous users. Access info: All users must be registered (one-time registration). Click on "Register for a free account" to begin. On subsequent use, login with your account username and password. ... [] Internet reporter tutorial Passport Global market information database (GMID) Demographic, economic and marketing statistics for 200+ countries worldwide. Contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. Access info: Click "Accept" when presented with Terms and Conditions ... [] Simmons national consumer study Survey analysis and planning software (Simmons OneView) that includes data from recent Simmons' national consumer studies. Access info: Restricted to users with valid Notre Dame Net IDs ... [] SimplyMap A web-based mapping application. Create professional-quality thematic maps and reports using demographic, business, and marketing data for the U.S. Usage info: Licensed for 5 simultaneous users. Access info: Each user is required to create a personal workspace. ... [] Statista Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries. ... [] ThomasNet Find companies and products manufactured in North America. View thousands of online company catalogs and websites. Search by: Product or service, company name, or, brand name and limit by geographic location. ... [] Vital signs online "provides hard data and research-based insights on the sustainability trends that are shaping our future. ... Every trend includes full datasets and complete referencing."--About us. ... []