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Acceptable Use Policy
Business, Marketing
= Recommended |
= Full Text Resource |
= FindText Resource |
= ND-Only Resource |
= Free Resource |
= View Full Record |
= ND Catalog Record |
= INSPIRE Resource |
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Access to these resources is governed by license agreements which restrict use to the Notre Dame community and to individuals who use the Notre Dame Libraries' facilities. It is the responsibility of each user to ensure that he or she uses these products only for individual, noncommercial use without systematically downloading, distributing, or retaining substantial portions of information. Acceptable use forbids downloading contents of entire issues of a given journal title. The use of software such as scripts, agents, or robots, is generally prohibited and may result in loss of access to these resources for the entire Notre Dame community.
Please see the ND Copyright Policies webpage for more information on the creation and use of copyrighted materials at Notre Dame.
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Coverage:
1971-
Article citations and abstracts (some full text and image) for 1600+ U.S. and international business publications, covering business and economic conditions, management techniques, theory and practice of business, advertising, marketing, economics, human resources, finance, taxation, etc. Includes access to the Wall Street Journal.
User information
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Coverage:
Most recent 5 years
"Ad$pender monitors advertising expenditures and occurence information for millions of brands across 18 media... view expenditure information by category, parent company, subsidiary and brand."--Training manual. Usage info: Licensed for 4 simultaneous users. Access info: ND NetID login required. Click "Logout" (upper right corner) to release for other users.
Ad$pender training manual
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BIGresearch utilizes an online community of millions of opt-in e-mail respondents to uncover the attitudes and opinions of the many sub groups that make up a marketplace.
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Coverage:
1980-
Provides access to a wide variety of global business information, including company profiles, brand information, rankings, investment reports, company histories, chronologies, and industry news and periodicals. Usage info: Licensed for 5 simultaneous users.
Classroom Instruction (for training classes only)
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"Business Source Complete ... [provides] full text for ... scholarly business journals and other sources, including full text for ... peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for ... top scholarly journals dating as far back as 1922. This database is updated on a daily basis via EBSCOhost."--Ebscohost web site.
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Provides access to current and past U.S. census data for all U.S. geographies and addresses, including data collected from 1980, 1990, 2000, and AGS current year estimates and 5 year projections. Users building marketing plans can create custom reports, retrieve maps, radius reports, 5 year projections and more. Access info: Internet Explorer is the only supported web browser for this product at this time.
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WholeView 2 Research is a comprehensive, collaborative view of technology, from deep IT issues to broad business goals, comprising: Business View research, which targets industry-specific challenges and best practices, as well as trends and big ideas pertaining to customer-facing issues. IT View research, which provides a wide and deep focus into IT management and technology investment issues, as well as developments in technology products and services.
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Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic data.
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Provides full-text documents from over 5,600 news, business, legal, medical, and reference publications, covering current news, business information, company directories, federal and state laws, regulations, legal cases, etc.
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Coverage:
Mid-year 2007
A CD-ROM based tool that allows for analysis and report creation related to purchasing behavior of U.S. retail consumers. Usage info: Licensed for 1 simultaneous user.
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Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Usage info: Licensed for 20 simultaneous users. Access info: At time of login, you will be asked to read CONDITIONS OF USE - ACADEMIC and click the "I Agree" button", to access the product.
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Library of key magazine planning data resources; Clients also have access to Reporter database that provides summary tables of key audience and product usage data from national probability sample of 27,000 households. Usage info: Licensed for 5 simultaneous users. Access info: All users must be registered. Click on "Register for a free account" to begin. It is a one time registration.
Internet reporter tutorial
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Other Business, Marketing Resources
Organizations:
Companies
Formats:
Data, statistics and survey results
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Electronic books and texts
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Electronic journals
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Maps and GIS
Research tools:
Directories
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Indexes and abstracts
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Newspapers and news sources
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Reviews (book, film, etc.)
E-Journal Collections:
Haworth Press
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JSTOR
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Periodicals Archive Online (formerly: PCI Full Text)
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Project Muse
