Provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognized ‘father’ of Motivational Research.
This database is part of Adam Matthew Explorer. If you find this resource useful and would like to see it be permanently added to the library's collection, please share your feedback by emailing csa-er-management-list@nd.edu