Sports Business Research Network (SBRnet) and the Sports Market Analytics (SMA) database provide a comprehensive online platform of nationwide sports business, sports marketing and sports marketing analytics, using syndicated custom and proprietary research for professional and college sports, consumer research, industry reports, and licensed industry articles. The service features extensive research and custom reports covering sports participation, the fan market and behaviors, venues, sponsorships, and expenditure on sporting goods, brand preference, and more. The service also provides the academic community with a comprehensive Sports Business Resource Center to provide additional research support and insights. CBA/Consumer brand analytics is an annual survey designed by Richard A. Lipsey, founder and publisher of SMA/Sports market analytics, working with Irwin Broh Research (IBR), a greater-Chicago based market research company with nearly 50 years of consumer research experience. CBA is a consumer study of brand preferences and related data for over 200 brands in 19 consumer brand product categories.
